• graphics
  • creative direction
  • product development
  • about
  • contact

jakdoos.com

  • graphics
  • creative direction
  • product development
  • about
  • contact

hOme watch line

From 2009 to 2014 I've been able to enjoy driving the design process for each of hOme's watch models:

A typical process started with moodboards I submited to our watch designer, often accompanied by a basic 2D drawing giving him a good idea of what we were looking for.

The two of us then alternated between half-days workshops and time spent on our own to figure out how each part would look.

When the 3D model was complete, I usually redesigned the dial and hands so they would fit the rest of the watch perfectly.

It also helps working with a designer who's field of expertise extends far beyond watches. His name is Jérôme, go take a look at his work.

(Some of it involves textile experiments)
 

hOme accessory line

After assisting our partner Steve Harris for a couple of years in the development of a wallet program for hOme, I started building on these foundations to come up with a coherent wallet collection that would complement our watch collection.

The following images are a summary of that process, up to the finished product, photoshooting & catalog pages.

hOme hats & softgoods

While our partner Steve Harris has been responsible for most of the softgoods design at hOme between 2003 & 2009, from the beginning it has been my task to translate his ideas into spec sheets, ask silly questions and follow-up with factories during development stages, all of which eventually led me to learn "chinglish" while designing a couple of items on my own.

 

Armani Exchange watches

In 2018, after 4 years working as one of the 3 product managers on Emporio Armani watches, our office took over the product development operations for Armani Exchange watches.

Since then I have been the Sr. Product Development Manager on A|X watches.

hOme shopkeeper's guide

This "Shopkeeper's Guide" was hOme Timelab's product bible in more than one way. It was not a product per se, but it contained all the basic product knowledge and a fair amount of product philosophy necessary to talk about and sell our watches, so it's in a way it WAS our product.

My role here was to edit it's content, write some of it and make it fit in a functionnal layout. Even in a world where it seems a lot of people simply don't read anymore, it has proven very useful.

Emporio Armani Orologi

In 2014, my journey as a product developer lead me to the Fossil Group, who besides having their HQ in Basel, also have offices in Biel/Bienne.

There I have worked as a product development Manager on the Emporio Armani Orologi license until moving to Armani Exchange in 2018.

hOme watch line

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hOme accessory line

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hOme hats & softgoods

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Armani Exchange watches

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hOme shopkeeper's guide

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Emporio Armani Orologi

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