Philippe Woodtli asked me to come up with a better logo than the little camera icon he had been using for his motion design company up until then.
As often, my research led me down countless, winding paths until the moment I realized that what set his work apart from the competition was his video editing abilities.
His sense of rythm to be exact. The way he cuts and pastes video segments together, with seemingly effortless precision.
At the end of the day we agreed that this was best summed up by a zig-zagging timeline and a pair of scissors.
After all, it's all in the cut.
Go see for yourself, it's all on the new Woop Prod website.